The biggest fear any shopper has when entering a massive market like Avenue Road, Bangalore, is authenticity. “Is this real silk?” is the question on every mind. In an era of “Art Silks” and synthetic blends that look identical to the real thing, how do you protect your investment?
At Laxmi Silks, we believe transparency is the highest form of service. We don’t just want you to buy a saree; we want you to know exactly what you are taking home.
The Power of the “Butterfly Mark”
The most important tool in your pocket is the Silk Mark of India. This “Butterfly Mark” is a label issued by the Silk Mark Organisation of India (Ministry of Textiles). It is a legal guarantee that the saree is made of 100% Pure Natural Silk. At Laxmi Silks, we ensure our heritage pieces—from Mysore Silks to grand Kanchipurams—carry this mark of purity.
📺 Watch Mr Ashok Jain Explain Authenticity: We believe in showing, not just telling. Our owner recently sat down to explain exactly how to identify a genuine saree and why the Silk Mark is non-negotiable for any smart buyer.
[Click here to watch the full video on our Instagram – Hear from the heart of Laxmi Silks!]
Beyond the Label: 3 Pro-Tips for the Avenue Road Shopper:
- The Touch & Fold: Pure silk is protein-based. When you drape it, it should feel like a “second skin”—warm to the touch and incredibly soft. If it feels “cool” or slippery like plastic, it’s likely synthetic.
- The Luster: Genuine silk has a multi-colored sheen that changes as you move. Synthetic silk has a “flat” white shine.
- The Zari Integrity: If you are buying a Paithani or a Kanjivaram, the zari should be supple, not stiff. At Laxmi Silks, we use zari that contains real silver and gold, ensuring the shine lasts for generations.
Don’t let the chaos of the market confuse you. Look for the butterfly, listen to the experts, and shop where quality meets tradition.